Town & Country
Services:
Creative Direction
Brand and Marketing Consulting
Product Launch Support
Food and Drink Photography
Product + Lifestyle Photography
Styling Props + Food
Sourcing Social Media Strategy and Content
PHOTOS IN THE WILD:
Website
E-commerce
Mobile Application
In-store and Exterior Signage
Social Media Campaigns
Nearly every brand and retail touchpoint
Town and Country's growing presence in the grocery market called for photography that could showcase both individual ingredients and complete culinary stories across their expanding retail footprint. Our comprehensive approach captured everything from hero product shots to seasonal recipe collections, creating a versatile content library designed to work seamlessly across their website, in-store displays, and marketing campaigns. Each image was crafted with multiple applications in mind, ensuring consistent brand storytelling whether featured in social media ads or investor pitch decks.
The collaboration focused on understanding the seasonal rhythm of grocery retail, developing content that could evolve with promotional cycles and product launches. Working closely with their team, we curated imagery that balanced the premium quality of their offerings with the approachable, from-scratch values that resonate with today's conscious consumers. This strategic photography approach provided Town and Country with the visual foundation needed to support their growth while maintaining authentic connections with their community.
"I’ve been fortunate to partner with Brittany Kelley on a multi-year, multi-faceted project. As part of this work, she was an integral part of developing and telling our visual brand story. Brittany can quickly grasp a client’s objectives, collaborates easily with any size team, and through her lens, brings brand personalities to life. She anticipates every detail, captures perfect moments, and strategically helps her clients think through the best way to use her photos across all marketing touchpoints. Brittany is organized, so very easy to communicate with and makes my job easy! I will gladly take any opportunity to work alongside Brittany Kelley and her team!”
-Abbey Baker – Project Manager, Town & Country Markets